Los Angeles' Anticipated Residences Showcased in the Most Luxurious Setting CENTURY CITY, CALIF. (March 1, 2007) - Related, considered the most prominent privately owned real estate development firm in the United States, announces the opening of the Sales and Design Center for The Century, the 40-story luxury condominium tower representing The Evolution of Estate Living. The Century Sales and Design Center, located on the 41st floor of Century City's iconic Century Plaza Towers, overlooks the site where the graceful Robert A.M. Stern-designed structure will rise, affording views of the ocean, mountains, and surrounding cityscape almost identical to the views The Century residents will enjoy.
The Century Sales and Design Center, also designed by Robert A.M. Stern Architects, is a gracious 8,000 square feet and is Los Angeles' most luxurious setting for residential sales. Upon entering the space, guests are warmly greeted in a great room that foretells the elegance of those in The Century. A striking gallery, with an installation of historic photos of the great estates of Beverly Hills, Bel Air and Holmby Hills, as well those of Robert A.M. Stern line one wall, while the other features the impressive designs from notable architects that Related has developed across North America including New York's already iconic Time Warner Center.
After strolling the gallery, guests of the Sales and Design Center view a model of Stern's graceful design reminiscent of the 1930's and 1940's classic glamour of Beverly Hills and Bel Air. The Century's curved silhouette, elegantly fluted columns, gracious balconies, windows, luxurious entryway and park-like estate setting, designed by celebrated landscape architect Pamela Burton, are stunningly articulated in the model. Also available will be floorplans of the residences designed for today's living featuring lavish layouts from 2,400 to 10,000 square feet. Residents of The Century will have a choice of three interiors and the Sales and Design Center showcases examples from all.
The Century Design by Robert A.M. Stern, an enduring interpretation of classic style, respecting the past but looking to the future, is featured as a complete kitchen and master bathroom in the Sales and Design Center. Details of the finishes of the Manor Design, also by Stern and reminiscent of the timeless appeal of the traditional homes by the architect, as well as the Metropolitan Design, a modern, serene design featuring textural, honest materials by Marmol Radziner and Associates, are also displayed throughout the space.
"The Century will be a complete evolution of estate living and the most luxurious address in Los Angeles," said Susan de Franca, President of Related Sales. "Guests who visit will be impressed with the full suite of Related Signature Services (SM), the four acres of lush estate grounds, exceptional interior appointments and long list of exclusive and exceptional amenities, all on display in the most luxe sales center in the city. Related is very proud to be the first development firm to bring a residence of this class to Los Angeles."
### About Related Heralded as one of the most prolific and visionary developers in the country, Related was formed over thirty-five years ago. Today Related is considered the most prominent privately owned real estate development firm in the United States, headquartered in New York City with divisions in development, acquisitions, property management, marketing and sales. In 2004, Related completed the development of New York City's newest landmark, Time Warner Center. Related has affiliated companies and developments in Miami, Los Angeles and Chicago and boasts a team of more than 2,000 professionals. To date, Related has real estate assets worth over $15 billion with another $9 billion currently in development. In Los Angeles, Related is expanding its portfolio with The Century, a super-luxury condominium in Century City and The Grand Avenue development, situated directly across from the beloved Frank Gehry-designed Walt Disney Hall, which will include luxury residences, retail, notable restaurants, and a world class hotel. Related is also the largest shareholder in CharterMac, the largest financier of affordable housing in the country. For more information about Related please visit www.related.com
