Related, the country's most prominent privately owned real estate development firm, hosted many of the most highly regarded brokers in the Los Angeles real estate community to a private viewing of The Century Sales and Design Center. The 8,000-square-foot Sales and Design Center is located on the 41st floor of the Century Plaza Towers overlooking the four acres where The Century is currently rising.
"As we prepare to introduce The Century to Angelenos, we wanted to give the real estate community a first look at the incredible residences and lifestyle offered at The Century," said David Wine, Vice Chairman of Related. "In developing The Century, we knew we wanted to redefine condominium living in Los Angeles. Because this building is unlike anything offered before, we know there is much to be absorbed. Inviting brokers for a first preview will enable them to better inform their clients about the gracious estate living at The Century."
The Century Sales and Design Center designed by Robert A.M. Stern Architects stands forty-one floors above Century City with stunning views that stretch from the Pacific Ocean to the Hollywood Hills and the Downtown skyline. The showroom foretells the quality, craftsmanship and classic style of the Robert A.M. Stern-designed condominium. The Sales and Design Center features the impeccable and luxurious finishes one will experience living in a residence at The Century: marble, wood, nickel and granite being subtly employed to maximum effect, never distracting from the breathtaking views.
"When we commence showings in September, brokers will feel confident bringing their most discerning clients to experience the look and feel of The Century," said Susan de Franca, President of Related Sales Inc, the exclusive marketing and sales agent for The Century. "Guests who visit will be impressed with the four acres of lush estate grounds, exceptional interior appointments and the unparalleled list of unprecedented amenities, all on display in the most luxe sales center in the city."
Leading an evolution in Los Angeles living, these highly anticipated residences will offer sophisticated homeowners the ability to leave behind gated mansions for stylish, convenient condominium homes without compromising their estate lifestyles. With four acres of estate grounds designed by landscape architect Pamela Burton, the gardens will have both the attributes of wonderful estates such as a great lawn, courtyards, water features and architectural details, as well as elements for a more casual lifestyle including outdoor fireplaces and dining rooms, cabanas, walking paths and a dog run.
The Century lifestyle is truly like living at a resort with a highly trained Related staff, a 75-foot pool with cabanas and views of the Pacific, catering and butler service from an onsite restaurant, an entertainment suite worthy of presidential fundraisers, a library turned into a culture lounge by the French publisher Assouline, spa and fitness facilities and so much more. Storage rooms and wine storage are included with every home purchase. The Century will feature 140 gracious condominiums with two-to-four bedroom residences ranging from 2,400 to 10,000 square feet, and a limited collection of full and half floor penthouses and townhouses with stunning views from downtown to the coast. Related has a reputation for creating outstanding floor plans and Stern's design is no exception, with 20 different layouts.
The building's dramatic elliptical shape was inspired by the cinemascope and affords the most dramatic, uninterrupted views. The exceptional details, attributes and ownership opportunities at The Century will be made available to interested parties when the Sales and Design Center opens in September 2007. The Century Sales and Design Center is located at The Century Park Towers, at 2049 Century Park East, Suite 4150, Los Angeles, CA 90067. Real estate brokers and interested parties may call 310.552.2055 to arrange an appointment.
About Related Heralded as one of the most prolific and visionary developers in the country, Related was formed over thirty-five years ago. Today Related is considered the most prominent privately owned real estate development firm in the United States, headquartered in New York City with divisions in development, acquisitions, property management, marketing and sales. In 2004, Related completed the development of New York City's newest landmark, Time Warner Center. Related has affiliated companies and developments in Miami, Los Angeles and Chicago and boasts a team of more than 2,000 professionals. To date, Related has real estate assets worth over $15 billion with another $9 billion currently in development. In Los Angeles, Related is expanding its portfolio with The Century, a super-luxury condominium in Century City and The Grand Avenue development, situated directly across from the beloved Frank Gehry-designed Walt Disney Hall, which will include luxury residences, retail, notable restaurants, and a world class hotel. Related is also the largest shareholder in CharterMac, the largest financier of affordable housing in the country. For more information about Related please visit www.related.com.